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Dippolo
Distribution & private label

A range that earns

its shelf.

Eleven references that sit inside four of the strongest currents in food right now — pistachio, protein, no-added-sugar and portioned impulse — produced on the certified lines we represent and delivered ready to merchandise. Healthy margins, dependable supply, and the option to run it all under your own label.

The opportunity

You are not selling

into a flat category.

Sweet spreads are growing steadily — but the money is in the sub-segments moving three to ten times faster than the category average. Dippolo was built to sit in all of them at once.

Trend 01

59%

CAGR · pistachio in spreads

Spreads are the fastest-growing pistachio category worldwide, with pistachio chocolate spreads up 165%. Europe accounts for 46% of global pistachio launches.1

Trend 02

7.9%

CAGR · high-protein spreads

High-protein spreads are compounding at roughly half again the rate of sweet spreads overall — and only a fraction of that segment is nut-based.2

Trend 03

6.7%

CAGR · portioned packs

Jars still hold the volume, but portion and sachet formats are the fastest-growing packaging type in sweet spreads. The 52 g cup is where the category is heading.3

Trend 04

20%

Want no-sugar spreads

One shopper in five wants a reduced- or no-sugar spread, yet sugar claims in the category have grown barely 3% in four years. Demand is running ahead of supply.4


And the category is wide open.

The seven largest companies in sweet spreads account for barely a tenth of global product launches. The premium players are jar-only and health-coded; the format innovators are indulgence-only. Nobody is credibly holding premium and functional and portable at once.5

The economics

Margins that

hold up.

Dippolo is built to land comfortably inside the margin bands a packaged-food business needs to survive distributed retail — and the impulse format sits at the top of them.

Two structural reasons. First, you deal with the factories’ authorised sales company: there is no trading layer taking a cut before you. Second, the 52 g cup is priced as confectionery-adjacent impulse rather than commodity grocery, which is where the richest retail margins in food live.

Typical packaged-food margin benchmarks by channel
LayerTypical gross marginWhat it means for Dippolo
Importer / distributor 20–30% The band our landed pricing is designed to leave intact after freight and duty.
Conventional grocery 30–40% Comfortable for the 320–400 g family and protein-rich jars.
Specialty & independent 40–50% Where the premium identity and pistachio SKU do their best work.
Impulse confectionery 45–50% The band the 52 g Dip & Sticks cup competes in at the till.
Private label vs branded +30–40% Typical margin uplift at an equivalent shelf price — see private label below.

Figures above are published industry benchmarks for packaged food, not Dippolo quotations.6 Your actual margin depends on territory, channel, volume and Incoterms — we quote it in writing, per market, before you commit to anything.

01

Direct from the source

You buy from the factories’ authorised sales company, not from a trader who bought from them first. Every intermediary layer removed is 15–25% of margin that stays in your business.

02

Rotation, not just margin

Percentage margin on a slow SKU is worthless. Impulse cups at the till turn far faster than a jar on a breakfast fixture — and the floor display buys you a second siting for free.

03

Low promotional drag

Differentiated products don’t have to buy their volume back with discount. Dippolo is positioned to sell on distinctiveness rather than on a permanent multibuy.

Supply you can rely on

A production network

you can put your

name to.

The single biggest risk a distributor takes on a new brand is not margin — it is a supplier who cannot repeat the order. Dippolo removes that risk structurally.

Authorised, not brokered

Two factories. One partner.

ADWO is the authorised distributor and sales company for both plants — the first established 2012, the second commissioned 2024 — with 300+ specialists and 900 tonnes of monthly capacity. Nobody can outbid you for our committed line time.

Audited

Certified to what buyers ask for.

ISO 22000:2018, ISO 9001:2015, FSSC 22000, IFS Food v8, Halal and US FDA facility registration. The documentation pack ships with the quotation, not after the order.

Proven

Already in 48 markets.

Export documentation, health certificates and certificates of origin are routine here. So is the private label these lines run for international supermarket chains — the hardest audit in the trade, passed repeatedly.

Traceable

Every batch, back to the lot.

Batch codes resolve to raw-material lot, shift, line and retained sample. Whatever a retailer asks you six months after delivery, you will have an answer within hours.

What a partner gets

Ready for your shelves,

ready for your market.

Floor display units and 24-count cartons for every 52 g flavour; case-packed jars in retail-standard counts. Product arrives merchandised — no assembly, no field team, no repacking at the depot.
Already shipping to 48 countries with the certification, labelling and logistics to match. Country-specific artwork, language versions and nutrition declarations are handled in-house before production.
We would rather have one committed partner per market than five occasional ones. Exclusivity is available against a volume commitment and a launch plan — discussed openly, agreed in writing.
Product photography, the 2026 Trade & Range catalogue, key visuals, POS artwork and social-ready assets are supplied to partners at no cost, in editable formats.
Own-brand volumes and private-label programmes both run from the same lines. MOQ, Incoterms, payment terms and lead times are quoted per market — and a first order is deliberately sized to be testable.
Dippolo Fragola shelf-ready floor display unit
Private label

Or put your own

name on it.

Private label now takes a record 50% of unit sales across Europe’s six largest grocery markets.7 If your business is building its own brand rather than importing someone else’s, the same lines, the same recipes and the same certifications are available to you.

52 g dual-compartment cup320–400 g jars Your recipe or oursYour artwork Flexible MOQFull documentation

Choose the platform

Start from any of the eleven existing references — formulation, format and packaging already proven in 48 markets — or brief us on a profile of your own. Reformulation, sweetener systems, nut percentages and claims are all open.

Your identity, our engineering

You supply brand and artwork; we handle dielines, pre-press, regulatory labelling and language versions for your target markets. Cup lids, sleeves, jar labels and cartons are all customisable.

Sample, approve, produce

Production-standard samples in your own packaging before you commit to a run. Then scheduled production on certified lines with retained samples and full batch traceability.

Confidential by default

We already produce private label for leading supermarket chains. Your formulation, artwork and volumes stay yours — NDA signed before technical discussion begins.

Straight answers

Before you

write to us.

MOQ is set per market and per format, and is deliberately sized so a first order is a real test rather than a leap of faith. Mixed pallets across the range are possible on opening orders. Tell us your target retailers and we will quote a realistic starting volume.
Because we hold committed line time rather than queuing for a third party’s schedule, lead times are short and predictable. Standard-artwork orders move faster than private-label first runs, which include pre-press and approval cycles. Exact timings are confirmed with the quotation.
Yes — against a volume commitment and an agreed launch plan. We would rather build one market properly with one partner than dilute it across several. Terms and review periods are set out in writing.
Country-specific labelling, nutrition declarations, allergen statements, language versions and barcodes are prepared in-house. We already export to 48 countries, including EU, Gulf and US channels, and the facility is US FDA registered.
Production-standard samples in retail packaging are shipped to serious enquiries — the same product that comes off the line, not a bench mock-up. Request them through the form below.
Yes. Sugar systems, nut percentages, protein levels, Halal requirements and clean-label claims can all be adjusted. This is a manufacturing business first — the recipe is not fixed.
That depends on your territory, channel, freight and duty — which is why we quote landed pricing in writing rather than publishing a number here. What we can say is that the range is priced to leave a distributor inside the 20–30% band the trade considers normal, with the impulse cups competing in the richest retail margin band in food. Send us your market and we will model it with you.
Apply

Tell us your

market.

Every enquiry is answered by a person, with a range plan for your territory — not an autoresponder.


You will receive

  • — A recommended opening range for your channel
  • — Landed pricing, MOQ and Incoterms in writing
  • — The full certification and specification pack
  • — The 2026 Trade & Range catalogue
  • — Sample shipment, on request

Or write directly to info@theadwo.com

Sources & notes

  1. Pistachio in food & beverage — Innova Market Insights, reported by Food Ingredients First (2026).
  2. High-protein spreads market — Fact.MR, compared against sweet-spread category CAGR from Mordor Intelligence.
  3. Packaging-format growth in sweet spreads — Mordor Intelligence.
  4. Consumer demand for reduced-sugar spreads vs claim growth — Innova Market Insights.
  5. Concentration of sweet-spread launches — Innova Market Insights, as above.
  6. Channel margin benchmarks are published packaged-food industry ranges, not Dippolo terms. See CPG retail margin guidance; impulse-confectionery and private-label uplift ranges are trade estimates and vary by market.
  7. Private-label share across Europe’s six largest grocery markets — Circana (2026).

Market data is cited for category context. Growth rates are third-party projections and are not a forecast of Dippolo sales; margin figures are industry benchmarks, not an offer. Commercial terms for any territory are issued in writing following enquiry.